Child Friendly Matters was started by two parents (and sisters) April Kingsley & Marie Waters. They realised that many businesses did not cater for their needs or the needs of their children. The 'Child Friendly Approved' Accreditation removes any doubts as to whether an establishment does or does not welcome families with young children and makes it easy for parents to make informed decisions about where to visit.
'We are not saying that children and families are the priority - but if a business wishes to attract this market, they need to recognise and cater for the needs of parents.'
“By joining the Child Friendly Approved Accreditation scheme, we are committed to providing and maintaining a child friendly establishment and are passionate about providing the best possible experience for parents and their children.”